We link to your GA4 account using OAuth so all you have to do is select your Google Profile and Analytics property to get your reports.
We pull data using the GA4 Reporting API so your reports show the full history from your existing GA4 property. No need to setup new tracking or pay for expense storage.
The reports are embedded right in the Shopify admin so you don’t need to log into GA4 or another third-party tool to get the answers you need. Everyone on your Shopify team will have access to the reports. No need to grant every team member fresh access to a new platform.