Latest Articles
Insights, tutorials, and thoughts on technology and development.
Dbt-Nexus - Data Beyond Dashboards
How to structure your data warehouse with dbt-nexus to actually help you close sales and speed up custom support.
How We Handle Google Consent Mode V2
How SlideRule Analytics’s GA4 Shopify integration handle Google Consent Mode V2
Bots in Shopify Data
Black Friday 2023 Year over Year Comparisons
How to make year over year Black Friday Cyber Monday comparisons using just Shopify data.
first session of purchases
How to create a segment for the first session of eventual purchasers
Connecting to the Google Analytics 4 Reporting API
How to connect to the Google Analytics 4 Reporting API so you can access your data programmatically.
Integrating and Debugging Google Tag Manager with Shopify's Custom Pixels
How to use custom pixels to integrate Google Tag Manager with Shopify's checkout and workaround the missing preview
How to Create Custom Channel Groupings in Google Analytics 4
The fastest way to create accurate custom channel groups in Google Analytics 4 based on Universal Analytics data
Google Ads Direct Integration with Shopify
How directly integrate Shopify with Google Ads in case GA4's integration isn't working.
PSA: Disconnect Universal Analytics and GA4
We strongly recommend you completely disconnect Universal Analytics from Google Analytics 4. Here's how.
GA4 Setup Checklist for Shopify Stores
This one-time setup checklist will ensure that you get clean, accurate data in Google Analytics 4, so you can run your Shopify store.
How to View Shipping, Tax, Revenue, and Subtotal Price in GA4
How to view shipping, tax and subtotal price in Google Analytics 4
SlideRule Analytics Klaviyo Integration for GA4, GTM & Facebook
How SlideRule Analytics' integrates Klaviyo with your Google Analytics 4, Google Tag Manager, and Facebook Pixel data.
Maximize Your Data Retention in Google Analytics 4
How and why to update your GA4 data retention settings as soon as possible.
Using GA4 Segments and Audiences to Compare Purchasers and Non-Purchasers
How to use Segments and Audiences in GA4 to discover insights about your site.
How to View Ecommerce Data in GA4
How to view ecommerce data in Google Analytics 4 to ensure that your Shopify integration is working as expected.
Consolidating Two Google Tag Manager Containers into One for Improved Site Performance
How to consolidate two Google Tag Manager containers into one to improve your site's performance.
How to Find Discrepancies Between Shopify Orders & GA4 Purchases
Use our spreadsheet template to find issues with your GA4 purchase data and learn what's causing those issues.
Shopify's Built-In GA4 Integration Review
A review of Shopify's built-in Google Analytics 4 integration.
Setting Up Google Analytics 4 for Shopify
How to configure your Google Analytics 4 property for your Shopify store to get clean, accurate, and complete data.
Seven Reasons Google Analytics Attributes Your Shopify Orders to Direct Traffic
The seven most common causes of direct orders in Shopify and what to do about them.
How to Check the Accuracy of Your Shopify Store's Google Analytics
Before using Google Analytics to improve your store’s profitability, you need to make sure that it’s tracking revenue and orders correctly.
The Right Way to Install Pixels in Shopify
Installing your pixel correctly is critical to your Shopify store’s success. But doing so depends on your store and your pixels.
Improve Your Conversion Rates with These Tools
When set up correctly, marketing pixels and A/B testing tools can make your store profitable. Done poorly, they can cost you money.
Don't Use Google Analytics to Analyze Shopify Sales Data
Why you should use Shopify for sales data and Google Analytics for website data.
Are You Undercounting Returning Customers? Here's the Fix
How to define new and returning customers in Shopify to strengthen your customer relationships.
Your Average Order Value Might Be Way Off. Here's the Fix.
How to calculate accurate order value metrics in Shopify to increase revenue per order.
The Right Way to Calculate Shopify Metrics
If you want to use ecommerce metrics to make more money with Shopify, you need to calculate those metrics from the bottom-up.