Enable Google Signals 4

How to enable Google Signals in Google Analytics 4

Google Signals is a new feature that theoretically improves cross-device tracking in Google Analytics. However, it has some significant drawbacks. Per Analytics Mania, If you don’t plan to use Demographic reports and you don’t plan to use GA4 audiences for remarketing in Google Ads, you should not enable Signals.

If you do need those features, here's how to set it up.

In your GA4 property's settings, select "Data Collection"

Data Collection in GA4 settings

Click "Get started"

Get started with Google Signals


Continue to activate Google Signals


Activate Google Signals

And you're done enabling Google Signals.