Our integration sends the same data to Facebook as our GA4 integration so you get consistent, complete, and accurate data across both platforms.
All add to cart, checkout and purchase events fire from Shopify webhooks, so you don’t need to worry about iOS 14 messing up your tracking, or confirmation page views duplicating your transactions. We handle add to carts, purchases, upsells, and subscriptions correctly so you always have accurate data in Facebook
We send all ecommerce and customer data you can optimize your Facebook ad spend across customers, products and mid-funnel conversions events.
If you use our GA4 integration with the Facebook integration, you'll get the same data in both platforms so you can confidently make campaign spending decisions without worrying about data discrepancies.