Add Additional Conversions to Google Analytics 4

How to add additional conversions to Google Analytics 4

Google Analytics 4 will automatically track purchases as conversions. But, often, we want to flag a key event or two higher in the funnel as a conversion. Here's how to flag the add to cart event as a conversion in GA4.

Click the Admin gear icon menu on the left.

Admin gear icon menu in GA4

Click "Conversions".

Conversions option in GA4

As you can see, purchase events are flagged as conversions by default. To flag add to cart events click "New conversion event",

Adding new conversion event in GA4

Enter "add_to_cart" and click Save.

Entering add_to_cart event as conversion

You can see all available events in the Notion Google Analytics 4 template here.

Notion GA4 template