Configure Google Analytics 4 Data Settings

How to configure Google Analytics 4 for Shopify

Once you've completed the setup wizard, data will start flowing into your Google Analytics 4 account. It takes about 24 hours for Google to process the data, so you won't see today's data in the GA4 reports until tomorrow. However, you should see data in GA4 Real Time report.

The below additional steps are optional, though highly recommended for some stores.

Add Referral Exclusions

How to add referral exclusions to your Google Analytics data stream

Update Data Retention Settings

Update your data retention settings in Google Analytics 4

Define and Filter Internal Traffic

How to define and filter internal traffic out of your GA4 property.

Configure Cross Domain Tracking

How to configure cross domain traffic if you have multiple root domains pointing to the same GA4 property.

Link to Google Ads

How to link your Google Analytics 4 property to Google Ads

Add Additional Conversions to Google Analytics 4

How to add additional conversions to Google Analytics 4

Enable Google Signals 4

How to enable Google Signals in Google Analytics 4