Link to Google Ads

How to link your Google Analytics 4 property to Google Ads

In your GA4 property's settings, select "Google Ads Links"

Google Ads Links in GA4 settings

Click Link and select the Google Ads associated with your store.

Linking Google Ads account

This will only link your Google Analytics 4 and Google Ads account. It does not configure conversions in Google Ads. That must be done separately and is beyond the scope of this post.